Delilah Patisserie
Crafted with the finest ingredients and a touch of artistry, our cakes are more than just dessert, they're a delicious secret whispered amongst those who appreciate the finer things. Delilah: Where celebrations become unforgettable.
SERVICES AND TASKS:
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Branding: Identity, Positioning, Language, Research, Packaging
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Content Creation: Post, Content Calendar, Video Production & Photography
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E-Commerce: Online Stores, B2B Networks, Fulfilment, Shopify Integration
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Marketing: Influencer Marketing, Meta & Google AD Campaigns
CLIENT CATEGORY:
Cloud Kitchen
DURATION:
January, 2024 to Present
Challenges
Luxury in a Value-Conscious Market:
Establishing a premium cake brand in India, a market known for price sensitivity, presented a challenge in gaining acceptance for a higher-priced product.
01
Striking the Value Equation:
Luxury often comes with a hefty price tag. The challenge was to position the brand as offering Value for Money (VFM), ensuring customers understood the premium experience they were paying for.
02
Crafting Unforgettable Packaging:
In a crowded bakery landscape, creating unique and visually appealing packaging was crucial. The packaging needed to convey the brand's luxury essence and differentiate it from standard cake boxes.
03
Strategy
Cultivating Brand Identity Through a Dedicated Platform:
To maintain control over brand messaging and avoid dilution on third-party platforms like Swiggy, a standalone website was established as the primary marketplace. This allowed for a more curated customer experience that reinforced the brand's premium image.
01
Data-Driven Menu Development:
An in-depth competitor analysis was conducted, focusing on their menus. This research likely informed the creation of a unique menu that offered distinct cake varieties and flavour combinations, potentially capitalizing on gaps identified in the competitive landscape.
02
Crafting Luxurious Value:
The product design was meticulously crafted to exude a sense of luxury while emphasizing value for money (VFM). This likely involved using high-quality ingredients, innovative cake designs, and elegant portion sizing to justify the premium price point.
03
Results
The research and branding process was completed in a swift 30 days, demonstrating efficient project management and a clear understanding of the target market.
Rapid Brand Development
The unique and visually stunning packaging designed by us in-house proved to be a major success factor. Crafted to exude the brand's luxurious essence, it stood out dramatically from standard cake boxes. It made Delilah an experience, and not just a cake bakery.
Packaging that Drives Sales
A highly anticipated product is now launch-ready, complete with a comprehensive 6-month strategy and a well-defined sales funnel in place. This ensures a smooth transition from development to market success.
Launch-Ready Product and Sales Strategy
Early market research indicates a positive consumer response to the brand's luxurious image. Customers acknowledge the value proposition, with a significant portion expressing a willingness to pay a premium for the exceptional quality.