Cocoa Diva
Established in 2005 in Bangalore, Cocoa Diva specializes in crafting and exporting premium chocolates, including boxes, bars, cakes, and unique treats like Nougat Chocolate Cubes. Their clientele spans diverse markets, with exports reaching countries such as the UAE, Saudi Arabia, Oman, Australia, and Africa, showcasing their commitment to quality and global reach.
SERVICES AND TASKS:
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Branding: Identity, Positioning, Language, Research, Packaging
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Content Creation: Post, Content Calendar, Video Production & Photography
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E-Commerce: Online Stores, B2B Networks, Fulfilment, Shopify Integration
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Marketing: Influencer Marketing, Meta & Google AD Campaigns
CLIENT CATEGORY:
Chocolatier
DURATION:
December, 2016 to Present
Challenges
Balancing Customisation and Cost Efficiency:
The challenge was to create unique packaging that could be aesthetically customised to accommodate various business logos, while remaining cost-effective through large-scale production.
01
Expanding B2B Market Reach:
Cocoa Diva aimed to establish a stronger presence in online B2B marketplaces to connect with a wider range of potential corporate clients.
02
Standing Out in a Crowded Market:
Amidst an influx of new and emerging chocolate brands, Cocoa Diva needed to differentiate itself and solidify its position as a premium B2B chocolate solutions provider.
03
Strategy
Versatile Packaging Solution:
We developed unique packaging with dedicated space for client white labelling. Neutral color palettes ensure compatibility with diverse brand identities, facilitating customisation while maintaining cost-efficiency through bulk production.
01
Expanding B2B Visibility:
Cocoa Diva strategically listed its products on multiple B2B marketplaces. Appealing product presentations showcased the company's capabilities and attracted a wider range of potential corporate clients within these online platforms.
02
Targeted B2B Marketing:
To stand out in the competitive landscape, Cocoa Diva implemented value-driven market messaging. This strategy resonated with many older and mature decision-makers, who prioritize quality and affordability.
03
Results
Cocoa Diva achieved a remarkable 70% increase in B2B sales within just one year, demonstrating the effectiveness of the implemented strategies in attracting new corporate clients.
Exponential B2B Growth:
Through strategic marketing and a focus on value-driven messaging, Cocoa Diva successfully carved out a distinct value-driven brand identity within the competitive B2B chocolate marketplace.
B2B Market Differentiation
The development of improved packaging and a comprehensive brand kit significantly enhanced Cocoa Diva's ability to impress potential clients during interactions.
Enhanced Client Presentation
The strategic approach yielded a significant financial impact, resulting in a doubling of revenue compared to the previous year.