Ciciana
Nestled in Bangalore's HSR Layout, Ciciana is a culinary escape that whisks you straight to the heart of Italy. Ciciana's inviting atmosphere awakens your senses and ignites your appetite for an authentic Italian dining experience. From delectable pasta dishes to mouthwatering secondi, each bite transports you to the heart of Italy, offering a taste of la dolce vita in Bangalore.
SERVICES AND TASKS:
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Branding: Identity, Positioning, Language, Research, Packaging, Interior Planning, Furniture planning
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Content Creation: Post, Content Calendar, Video Production & Photography
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Marketing: Influencer Marketing, Meta & Google AD Campaigns
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Development: Website, Zomato & Swiggy Integration
CLIENT CATEGORY:
Italian Restaurant
DURATION:
June, 2022 to December, 2022
Challenges
Revamping a Struggling Concept:
The existing business model, offering Indian-fusion continental cuisine at a moderate price point, lacked a clear identity and struggled to attract a loyal customer base. Our challenge was to transform Ciciana into a premium Italian gourmet experience.
01
Strategic Rebranding:
A rebranding initiative was necessary to fully align the restaurant's image with the new, upscale Italian focus. This involved developing a distinct brand identity for Ciciana while retaining elements that connect it to the established reputation of Chef Bakers.
02
Cultivating a New Clientele:
Transitioning the existing customer base accustomed to the previous continental menu to embrace the new, premium Italian offering required a strategic marketing approach.
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Strategy
Elevating the Brand and Menu:
A comprehensive rebranding initiative to reposition Ciciana as a premium, gourmet Italian restaurant. This involved streamlining the menu to focus on authentic Italian dishes crafted with fresh, seasonal ingredients. Menu presentation needed work too.
01
Targeted Marketing for Profitability:
Influencer marketing to strategically target food bloggers and social media personalities. Additionally, B2B outreach to establish Ciciana as a preferred catering option for corporate events and high-end clientele.
02
Crafting a Cohesive Ambiance:
Ciciana's interior design needed to be revamped to reflect the upscale Italian dining experience. The focus was on creating a warm and inviting atmosphere that complemented the new menu and brand identity.
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Results
Ciciana's strategic transformation yielded impressive results. The restaurant achieved a remarkable revenue of ₹45 lakhs within the very first month.
Immediate Profitability
Partnering with 30 relevant influencers generated a significant social media buzz, reaching over 2 million viewers. This widespread exposure significantly increased brand awareness and attracted a new wave of potential customers.
Amplified Social Media Presence
The focus on creating a premium, immersive Italian dining experience resonated strongly with customers. The majority of diners were drawn to the ambience, look, and feel that the team meticulously consulted on and curated.
Experience-Driven Clientele
Within the first month, Ciciana secured bookings for 10 corporate events and parties, establishing itself as a preferred catering option for high-end clientele and business functions.