Conscious Closet
Conscious Closet offers a curated selection of pre-loved treasures, they empower you to cultivate a stylish wardrobe while combating the environmental impact of fast fashion. Discover unique finds, embrace sustainable style, and redefine your wardrobe.
SERVICES AND TASKS:
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Branding: Identity, Positioning, Language, Research, Packaging
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Content Creation: Posts, Content Calendar
CLIENT CATEGORY:
Sustainable Fashion Brand
DURATION:
November, 2023 to January,2024
Challenges
Combating the deep-seated stigma associated with second-hand clothing, which can lead consumers to prioritize purchasing new items over high-quality, pre-owned options.
01
Establishing our brand as a sustainable alternative within a fast-fashion industry that is known for its significant environmental impact. Consumers accustomed to readily available, low-cost clothing may not prioritize sustainability.
02
To promote quality clothing selection process based on pre-defined criteria. Additionally, strategic collaborations with reputable brands and public figures were leveraged to enhance content reach and credibility.
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Strategy
Social media content was strategically crafted to generate consumer interest in exploring thrifting options.
01
Social media content addressed the environmental impact of fast fashion and encouraged a critical evaluation of consumer fashion choices, including those associated with prominent designer brands.
02
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Results
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This is the space to introduce the Product section and showcase the types of products available.
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